NBOS: Strategi Lautan Biru Kebangsaan

Malaysia is successfully moving towards achieving its goal of becoming an advanced nation by 2020, however, the nation’s aspirations go beyond just achieving high-income status. Malaysia wants to be a truly advanced country where people enjoy high income along with a greater level of public well-being. To achieve this, the Malaysian Government is applying the Blue Ocean Strategy principles of high impact, low cost and rapid execution to national development through National Blue Ocean Strategy (NBOS).

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